Summary:
AI humanoid robots are making their way from factory floors to dealership showrooms, offering a new level of customer engagement. Chinese automaker Chery is leading the charge with Mornine, an intelligent robot capable of guiding buyers, serving drinks, and answering complex questions.
A New Era in Auto Sales: AI Robots in Showrooms
The automotive retail experience is undergoing a high-tech transformation. Once limited to industrial tasks, humanoid robots are now appearing in car dealerships, where they greet visitors, explain vehicle features, and even serve refreshments. This evolution marks a significant shift in how carmakers connect with customers.
Chery’s Mornine: The Intelligent Sales Consultant
Leading the innovation is Chery Automobile, a prominent Chinese car manufacturer. At the 2025 Shanghai Auto Show, Chery unveiled Mornine, a humanoid robot built to elevate the customer journey in car showrooms.
Unlike virtual assistants or chatbots, Mornine is a fully physical robot capable of:
- Giving detailed vehicle walkthroughs
- Guiding showroom tours
- Serving drinks
- Conversing in multiple languages
Already operational at a dealership in Kuala Lumpur, Malaysia, Mornine is positioned as an “Intelligent Sales Consultant.” Chery plans to deploy over 200 more units globally this year. Her approachable design and digital personality are tailored to appeal to younger, tech-savvy consumers.
Behind the Tech: AI and Robotics Combined
Mornine’s capabilities stem from Chery’s integration of artificial intelligence and autonomous driving technologies. The robot uses a multimodal sensing system to interpret voice, gestures, and surroundings. She can walk independently, interact naturally, and carry out tasks with a human-like presence.
Her conversational abilities are powered by Deepseek’s large language models, enabling her to respond to questions in real time with personalized, informative answers.
Beyond Car Sales: A Broader Vision
Chery’s ambitions for Mornine extend beyond dealership roles. Thanks to her adaptive design and advanced AI, Mornine could be utilized in various environments such as:
- Shopping malls
- Exhibition centers
- Cinemas
- Private homes
- Elderly care facilities
The automaker sees these humanoid robots becoming everyday companions and service providers, offering both utility and companionship in a wide range of industries.
Why Automakers Are Embracing AI Robots
The integration of humanoid robots like Mornine represents more than a novelty—it’s a strategic move to enhance brand engagement, streamline customer service, and demonstrate technological leadership. Features like real-time language translation, expressive movement, and contextual awareness make these robots highly effective tools for customer interaction.
Chery believes that in the near future, humanoid robots will be as central to the automotive industry as the cars themselves.
Source: Fox News
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